Sip and Pop X 10XCommerce Case Study
Sip and Pop offered high-quality bubble tea products and DIY kits that let people make their favorite drink at home. Before partnering with 10Xcommerce, their Amazon presence was not delivering the results. Their product listings were not optimized, search visibility was low, product variations were disorganized, and the visuals did not reflect the brand’s quality. The brand didn’t have a dedicated storefront to showcase its products and story.
Performance Highlights
+63% Weekly
Sale
+91% Organic
Sessions
42% ACOS
+57% Orders
Sip and Pop Overview
Sip and Pop is a bubble tea brand that brings the café experience into customers’ homes. The brand offers a variety of bubble tea kits, ingredients, and flavor options that allow customers to create their bubble tea drinks at home. The brand has been positioned as premium in its niche. With quality ingredients and authentic flavors, Sip and Pop helps bubble tea lovers enjoy a homemade beverage.
Premium
Bubble Tea Kits
High Quality
Ingredients
Café Experience
at Home
KEY CHALLENGES
Account Health Issues
Compliance and account health problems reduced product visibility and slowed long-term growth.
Catalog Disorganization
Over 300 listings lacked proper parent-child variations, making navigation difficult and splitting customer reviews.
Unstructured PPC Campaigns
Advertising lacked strategy, resulting in wasted spend and poor keyword targeting.
Inventory Planning
Inconsistent forecasting caused stockouts on bestsellers while excess inventory increased storage costs.
OUR 4-PHASE APPROACH
1. Strengthened the Foundation
Resolved compliance issues, improved account health, and rebuilt catalog structure with organized parent-child relationships.
2. Refreshed the Brand Experience
Created premium product imagery, enhanced A+ Content, optimized listings, and strengthened brand presentation.
3. Rebuilt the Advertising Strategy
Restructured PPC campaigns, optimized keyword targeting, protected branded searches, and improved budget efficiency.
4. Optimized Inventory Management
Implemented data-driven forecasting to reduce stockouts, improve inventory turnover, and maximize cash flow.
Measurable Impact
Weekly Sales Growth
Sessions
ACOS
Orders (Monthly)
Listings Optimized
Avg Product Rating
From Visibility
to Profitability
By combining Amazon SEO, premium creative assets, PPC optimization, catalog restructuring, and inventory planning, 10XCommerce helped Sip & Pop transform into a stronger, more recognizable brand.
The result was sustained traffic growth, improved advertising efficiency, higher conversions, and consistent sales performance across the Amazon marketplace.
