Comfort Care X 10XCommerce Case Study
See how 10XCommerce helped Comfort Care reduce dependency on paid advertising through Amazon catalog optimization, listing SEO, creative improvements, and PPC management to build sustainable organic growth.
Stats
+24% Sales Growth
+718K Annual Revenue
+204K Organic Sessions
-38% ACOS Reduction
About Comfort Care
Comfort Care provides self-care products designed to relieve pain, reduce muscle tension, and support recovery. The goal was to reduce reliance on paid advertising and strengthen long-term organic growth on Amazon.
Ergonomic
Design
Targeted
Pain Relief
Trusted by
Thousands
KEY CHALLENGES
Overdependence on PPC
80% of sales came from PPC while only 20% were organic, making profitability difficult as CPC increased.
Poor Catalog Organization
Incorrect parent-child relationships and scattered ASINs reduced discoverability and conversions.
Increasing Ad Costs
Advertising costs continued rising while sales growth remained limited due to poor bidding strategy and keyword management.
Unoptimized Listings
Listings lacked keyword optimization, strong content, high-quality images, and effective A+ Content, reducing CTR, CVR, and rankings.
OUR 4-PHASE APPROACH
1. Product Catalog Optimization
Corrected parent-child relationships, merged review history, optimized backend attributes, and removed duplicate variations.
2. Listing SEO & Content Optimization
Added high-volume keywords across titles, bullet points, descriptions, backend search terms, and A+ Content to improve visibility and conversions.
3. Visual Enhancement
Improved product images, infographics, and A+ Content to better communicate product benefits and build customer trust.
4. PPC Campaign Optimization
Implemented smarter keyword targeting, bid optimization, negative keyword management, and ongoing campaign improvements to reduce wasted spend.
Measurable Impact
Annual Sales
Organic vs PPC
Organic Sessions
Units Ordered
Best Seller Rank
Avg Rating
ACOS
From Visibility
to Profitability
Through Amazon catalog optimization, listing SEO, creative improvements, and PPC optimization, 10XCommerce helped Comfort Care build a balanced mix of organic and paid sales, resulting in stronger rankings, higher revenue, and sustainable long-term growth.
